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SMITH MINI CASE: Carl Smith Is a 45-Year-Old Baptist, African

Question 34

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SMITH MINI CASE: Carl Smith is a 45-year-old Baptist, African American living in Louisiana. He frequently shops at Pinkerton's for items like toothpaste and hair-care products. Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers. Carl recently received direct-mail advertising from Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE, Carl belongs to which of the following age subcultures?


A) Generation X
B) Twixter
C) Generation Y
D) Baby boomers
E) Seniors

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