Question 1

Yuppies are members of the ________ subculture.

Accepted Answer

A)  Generation X 
B)  Baby Boomer 
C)  Senior 
D)  Generation Y 
E)  Tween

Question 2

In relation to consumer behavior, less acculturated Hispanic consumers ________.

Accepted Answer

A)  prefer new, undiscovered brands 
B)  traditionally shop at bodegas 
C)  are price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items 
E)  tend to be impulse buyers

Question 3

What is the longest adult life stage for most consumers?

Accepted Answer

A)  pre-adulthood 
B)  early adulthood 
C)  middle adulthood 
D)  later adulthood 
E)  post-adulthood

Question 4

Also known as "ECHO BOOMERS" and "MILLENNIALS," members of the ________ subculture were born between the years 1980 and 1996.

Accepted Answer

A)  Generation Y 
B)  Twixter 
C)  Generation X 
D)  Baby Boomer 
E)  Seniors

Question 5

The proportion of non-Hispanic/Caucasian whites in the U.S. population is projected to ________ over the next several decades.

Accepted Answer

A)  increase 
B)  decrease 
C)  diffuse 
D)  remain at same level 
E)  dramatically rise

Question 6

When segmenting women who work outside the home, the ________ has a number of degrees, is trying to evolve an identity that is more than being a wife and a mother, uses clothing and supplemental products to seek prestige beauty, and spends time with children doing things that please both the children and herself.

Accepted Answer

A)  Plan-to-Work Housewife 
B)  Independent Woman 
C)  Just-a-Job Working Woman 
D)  Mom Achiever 
E)  Alpha Goddess

Question 7

Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

Accepted Answer

The answer of Define the term "subculture." How do subcultures...

Question 8

SMITH MINI CASE: Carl Smith is a 45-year-old Baptist, African American living in Louisiana. He frequently shops at Pinkerton's for items like toothpaste and hair-care products. Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers. Carl recently received direct-mail advertising from Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE, if Pinkerton's chose to send direct mail with different product features to different consumers based on the region of the country, Pinkerton's would be segmenting on the basis of ________ subculture.

Accepted Answer

A)  racial 
B)  geographic 
C)  ethnic 
D)  religious 
E)  age

Question 9

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

Accepted Answer

A)  network 
B)  subculture 
C)  micro culture 
D)  cohort 
E)  none of the above

Question 10

Hispanics tend to be members of smaller families, and are more likely to live in an extended family household.

Accepted Answer

A) True 
 B)False

Question 11

The largest age subculture is the ________ subculture.

Accepted Answer

A)  Generation X 
B)  Twixters 
C)  Generation Y 
D)  Baby Boomer 
E)  Senior

Question 12

How does ancestral pride manifest itself in consumer behavior?

Accepted Answer

The answer of How does ancestral pride manifest itself in...

Question 13

________ are examples of subcultural categories based on geographic region.

Accepted Answer

A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teenagers, Generation Xers, and the elderly

Question 14

SMITH MINI CASE: Carl Smith is a 45-year-old Baptist, African American living in Louisiana. He frequently shops at Pinkerton's for items like toothpaste and hair-care products. Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers. Carl recently received direct-mail advertising from Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE, Carl belongs to which of the following age subcultures?

Accepted Answer

A)  Generation X 
B)  Twixter 
C)  Generation Y 
D)  Baby boomers 
E)  Seniors

Question 15

What is the fastest-growing American minority?

Accepted Answer

A)  African Americans 
B)  Asian Americans 
C)  Hispanic Americans 
D)  Pacific Islanders 
E)  Russian Americans

Question 16

Gen Y individuals are also known as ________.

Accepted Answer

A)  Echo boomers 
B)  Millennials 
C)  both A and B 
D)  Generation X 
E)  none of the above

Question 17

How is the working-woman market segmented?

Accepted Answer

The answer of How is the working-woman market segmented?...

Question 18

The annual discretionary income of seniors amounts to ________ of the net worth of American households.

Accepted Answer

A)  30% 
B)  40% 
C)  50% 
D)  60% 
E)  70%

Question 19

When discussing subcultures, it is important to note that each individual could be a member of ________.

Accepted Answer

A)  either the dominant culture or a subculture 
B)  one subculture only 
C)  two subcultures only 
D)  four subcultures at the most 
E)  many subcultures, as there is no limit

Question 20

The three primary ethnic subcultures in America, in order from most populous to least populous, are ________.

Accepted Answer

A)  Asian Americans, African Americans, and Latinos or Hispanics 
B)  Asian Americans, Latinos or Hispanics, and African Americans 
C)  African Americans, Asian Americans, and Latinos or Hispanics 
D)  African Americans, Latinos or Hispanics, and Asian Americans 
E)  Latinos or Hispanics, African Americans, and Asian Americans

Exam 12: Subcultures and Consumer Behavior