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    Consumer Behavior Study Set 2
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    Exam 12: Subcultures and Consumer Behavior
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    Define the Term "Subculture
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Define the Term "Subculture

Question 27

Question 27

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Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

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Subculture is defined as a distinct cult...

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