A Study of More Than 250 Ads Appearing in Eight

Multiple Choice

A study of more than 250 ads appearing in eight issues of Seventeen magazine, four Japanese issues, and four American issues, found that teenage girls are portrayed differently. The researcher concluded that these "differences correspond to each country's central concepts of self and society." This study is an example of ________.

A) value measurement
B) consumer fieldwork
C) participant observation
D) field observation
E) content analysis