Question 1

What is a ritual? Provide an example of a ritual artifact and explain why ritual artifacts are important to marketers.

Accepted Answer

The answer of What is a ritual? Provide an example...

Question 2

The Nike Swoosh is an example of a(n) ________.

Accepted Answer

A)  nonverbal symbol 
B)  acculturation output 
C)  verbal symbol 
D)  technical learning output 
E)  enculturation output

Question 3

SOUP MINI CASE: White Mountain Soups sells ready-to-eat soups packaged and sold in microwave-ready, single-serving plastic containers that can be used as bowls and then recycled. White Mountain makes a variety of soups, including New England clam chowder, vegetarian minestrone, and beef and tomato soups. Its advertising emphasizes the use of wholesome ingredients produced by independent farmers, and suggests that White Mountain soup can be a quick and easy lunch, or a wholesome mid-afternoon snack alternative to a bag of potato chips or a candy bar.
-From a consumer's point of view, in the SOUP MINI CASE, White Mountain's soup packaging is an appeal to which of the following American core values?

Accepted Answer

A)  achievement 
B)  efficiency 
C)  material comfort 
D)  individualism 
E)  freedom

Question 4

A study of more than 250 ads appearing in eight issues of Seventeen magazine, four Japanese issues, and four American issues, found that teenage girls are portrayed differently. The researcher concluded that these "differences correspond to each country's central concepts of self and society." This study is an example of ________.

Accepted Answer

A)  value measurement 
B)  consumer fieldwork 
C)  participant observation 
D)  field observation 
E)  content analysis

Question 5

The ________ is a widely used self-administered value inventory that is divided into terminal and instrumental value items.

Accepted Answer

A)  Rokeach Value Survey 
B)  List of Values 
C)  VALS 
D)  Chapin's Value Structure Scale 
E)  Attitude Toward Helping Others Scale

Question 6

The American core value of ________ is central to the belief that people can always improve themselves.

Accepted Answer

A)  efficiency 
B)  progress 
C)  practicality 
D)  activity 
E)  success

Question 7

One can express ________ by selecting products that friends do not have, or express ________ by purchasing similar or identical products.

Accepted Answer

A)  individualism; conformity 
B)  collectivism; conformity 
C)  conformity; individualism 
D)  freedom of choice; materialism 
E)  materialism; humanitarianism

Question 8

Symbols can have contradictory meanings.

Accepted Answer

A) True 
 B)False

Question 9

The amount of people in the society that share a belief or custom is irrelevant to whether or not it is considered a cultural value.

Accepted Answer

A) True 
 B)False

Question 10

________ is the value associated with a preference for well-defined objectives and completing tasks.

Accepted Answer

A)  Goal orientation 
B)  Achievement 
C)  Variety 
D)  Conformity 
E)  Leadership

Question 11

Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others. This is an appeal to which American core value?

Accepted Answer

A)  materialism 
B)  achievement and success 
C)  freedom 
D)  individualism 
E)  humanitarianism

Question 12

Within cultural values, a world of peace and beauty and national security are examples of ________.

Accepted Answer

A)  personal aspects of terminal values 
B)  interpersonal aspects of terminal values 
C)  competence aspects of instrumental values 
D)  moral aspects of instrumental values 
E)  moral aspects of terminal values

Question 13

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through ________.

Accepted Answer

A)  travel 
B)  culture 
C)  values 
D)  technical learning 
E)  consumer behavior

Question 14

Culture determines whether a product is a necessity or a discretionary luxury.

Accepted Answer

A) True 
 B)False

Question 15

Cultural values express the collective principles, standards, and priorities of a community.

Accepted Answer

A) True 
 B)False

Question 16

WEDDING MINI CASE: Susan is planning her wedding. Susan knows what music is appropriate for her ceremony because she has been to a number of weddings before. She has questions, though, about the appropriate wording of her invitations, so she reviews the helpful information provided by professional wedding planners on specialist wedding sites to familiarize herself with customary wording and style rules. In choosing a wedding dress, Susan has decided to have a dress designer make a custom wedding dress for her.
-In the WEDDING MINI CASE, Susan learns about appropriate invitation wording and style through ________.

Accepted Answer

A)  formal learning 
B)  technical learning 
C)  enculturation 
D)  informal learning 
E)  acculturation

Question 17

Differentiate between formal learning, informal learning, and technical learning.

Accepted Answer

The answer of Differentiate between formal learning, informal learning, and...

Question 18

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.

Accepted Answer

A)  international 
B)  supranational 
C)  subnational 
D)  national 
E)  group

Question 19

________ are personal goals, while ________ are the basic approaches that an individual might take to achieve those goals.

Accepted Answer

A)  Instrumental values; terminal values 
B)  Social values; core values 
C)  Core values; cultural values 
D)  Terminal values; instrumental values 
E)  Cultural values; terminal values

Question 20

Ads that communicate that the consumer "owes it to him/herself" to provide a justification for the acquisition of goods and services are appealing to the Americans' core values of achievement and success.

Accepted Answer

A) True 
 B)False

Exam 11: Cultures Influence on Consumer Behavior

What is a ritual? Provide an example of a ritual artifact and explain why ritual artifacts are important to marketers.

The Nike Swoosh is an example of a(n) ________.

The ________ is a widely used self-administered value inventory that is divided into terminal and instrumental value items.

The American core value of ________ is central to the belief that people can always improve themselves.

One can express by selecting products that friends do not have, or express by purchasing similar or identical products.

Symbols can have contradictory meanings.

The amount of people in the society that share a belief or custom is irrelevant to whether or not it is considered a cultural value.

________ is the value associated with a preference for well-defined objectives and completing tasks.

Advertisements for high-style clothing and cosmetics usually promise that their products will enhance the consumer's exclusive or distinctive character and set him or her apart from others. This is an appeal to which American core value?

Within cultural values, a world of peace and beauty and national security are examples of ________.

Insights on what is suitable to wear for a specific occasion, and other dress codes, are something we learn through ________.

Culture determines whether a product is a necessity or a discretionary luxury.

Cultural values express the collective principles, standards, and priorities of a community.

Differentiate between formal learning, informal learning, and technical learning.

Culture can exist and sometimes reveal itself at different perceived or subjective levels. The ________ level reflects the underlying dimensions of culture that impact multiple cultures or different societies.

are personal goals, while are the basic approaches that an individual might take to achieve those goals.

Ads that communicate that the consumer "owes it to him/herself" to provide a justification for the acquisition of goods and services are appealing to the Americans' core values of achievement and success.