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    Consumer Behavior Study Set 2
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    Exam 9: Reference Groups and Word-Of-Mouth
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    A Communicator's Expertise, Objectivity, and Trustworthiness Refer to ________
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A Communicator's Expertise, Objectivity, and Trustworthiness Refer to ________

Question 100

Question 100

Multiple Choice

A communicator's expertise, objectivity, and trustworthiness refer to ________.


A) corporate social responsibility
B) ethics
C) source credibility
D) expert power
E) none of the above

Correct Answer:

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