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    Consumer Behavior Study Set 2
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    Exam 9: Reference Groups and Word-Of-Mouth
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    Opinion Leadership Tends to Be ________
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Opinion Leadership Tends to Be ________

Question 104

Question 104

Multiple Choice

Opinion leadership tends to be ________.


A) brand specific
B) price-point specific
C) universal
D) category specific
E) culturally specific

Correct Answer:

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