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    Exam 9: Reference Groups and Word-Of-Mouth
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    Consumers with Low ________ Are More Likely to Seek the Advice
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Consumers with Low ________ Are More Likely to Seek the Advice

Question 15

Question 15

Multiple Choice

Consumers with low ________ are more likely to seek the advice or example of others.


A) conformity
B) group power
C) individual experience
D) individual personality
E) conspicuousness

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