Multiple Choice
Which of the following is a characteristic of an opinion leader?
A) They lack self-confidence.
B) They are withdrawn in social situations.
C) They belong to different socioeconomic groups than the opinion receivers.
D) They follow new products that come into the markets in the product category.
E) They are part of the early majority in their area of expertise.
Correct Answer:

Verified
Correct Answer:
Verified
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