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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 8: From Print and Broadcast to Social Media and Mobile Advertising
  5. Question
    ________ Consist of Channels Where Consumers Pass Along Messages About
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________ Consist of Channels Where Consumers Pass Along Messages About

Question 24

Question 24

Multiple Choice

________ consist of channels where consumers pass along messages about brand to one another.


A) Paid social media
B) Owned social media
C) Earned social media
D) Covert social media
E) Exclusive social media

Correct Answer:

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