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Negative Message Framing Is Likely to Appeal to Which Two

Question 65

Multiple Choice

Negative message framing is likely to appeal to which two groups?


A) consumers with high need for cognition and consumers with an independent self-view
B) consumers with low need for cognition and consumers with an independent self-view
C) consumers with low need for cognition and consumers with an interdependent self-view
D) consumers with high need for cognition and consumers with an interdependent self-view
E) consumers with high need for cognition and consumers who have ample opportunity to process the ad's content

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