If a Consumer Segment Generally Holds a Positive Attitude Toward

Multiple Choice

If a consumer segment generally holds a positive attitude toward owning the latest designer jeans and values having the latest and greatest in designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.

A) ego-defensive function
B) utilitarian function
C) value-expressive function
D) knowledge function
E) intention function