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The Elaboration Likelihood Model Proposes That Consumers' Attitudes Are Changed

Question 36

Multiple Choice

The Elaboration Likelihood Model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ________ routes and ________ routes.


A) central; logical
B) main; secondary
C) central; peripheral
D) rational; emotional
E) direct; indirect

Correct Answer:

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