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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 6: Consumer Attitude Formation and Change
  5. Question
    Competitors Often Try to Change the Strong and Positive Attitudes
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Competitors Often Try to Change the Strong and Positive Attitudes

Question 37

Question 37

True/False

Competitors often try to change the strong and positive attitudes consumers have toward market leaders in an attempt to get consumers to switch brands.

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