In ________ Tests, the Consumer Is Asked Whether He or She

Multiple Choice

In ________ tests, the consumer is asked whether he or she has read a specific magazine or watched a specific television show, and, if so, if he or she can remember any ads or commercials seen, the product and brand advertised, and any notable points about the offerings promoted.

A) brand loyalty
B) low involvement processing
C) recall
D) recognition
E) discrimination