What Are the Three Criteria Used in the Starch Readership

Multiple Choice

What are the three criteria used in the Starch Readership Ad Study?

A) involvement with the ad, discriminating the advertised brand from competitive brands, providing greater share of wallet to the advertised brand
B) involvement with the ad, shopping for the advertised product, loyalty to the advertised product
C) associating the ad with the brand advertised, shopping for the advertised product, loyalty to the advertised product
D) noticing the ad, associating the ad with the brand advertised, and involvement with the ad
E) noticing the ad, shopping for the advertised product, loyalty to the advertised product