Multiple Choice
Knowing why consumers interact with brands online allows marketers to increase engagement that ultimately leads to sales. What motivates consumers to interact with brands over the Internet?
A) interested in buying and comparing products' features online
B) find personalizing products fun
C) receiving good customer service
D) winning prizes and receiving free product samples
E) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q109: How do motivations drive consumer behavior?
Q110: According to Freud, the superego acts to
Q111: WEIGHT LOSS MINI CASE: Peter has decided
Q112: Consumers whose actual lifestyles are equivalent to
Q113: Jill gets good grades because her parents
Q114: Coca-Cola is associated with the color red,
Q115: Researchers usually rely on a combination of
Q116: Oftentimes consumer research respondents may be unaware
Q117: Sigmund Freud's psychoanalytic theory of personality is
Q118: Which of the following is NOT a