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Knowing Why Consumers Interact with Brands Online Allows Marketers to Increase

Question 119

Multiple Choice

Knowing why consumers interact with brands online allows marketers to increase engagement that ultimately leads to sales. What motivates consumers to interact with brands over the Internet?


A) interested in buying and comparing products' features online
B) find personalizing products fun
C) receiving good customer service
D) winning prizes and receiving free product samples
E) all of the above

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