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    Consumer Behavior Study Set 2
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    Exam 2: Market Segmentation and Real-Time Bidding
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    Positioning Is the Process by Which a Company Creates a Distinct
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Positioning Is the Process by Which a Company Creates a Distinct

Question 79

Question 79

True/False

Positioning is the process by which a company creates a distinct image and identity for its products, services, and brands in consumers' minds.

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