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    Consumer Behavior Study Set 2
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    Exam 1: Consumer Behavior: Information-Driven Consumer Behavior
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    Based on the Three Criteria for Successful Customization, Which of the Following
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Based on the Three Criteria for Successful Customization, Which of the Following

Question 41

Question 41

Multiple Choice

Based on the three criteria for successful customization, which of the following is least likely to be effectively customized?


A) running shoes
B) fountain pens
C) sunglasses
D) laundry detergent
E) an automobile

Correct Answer:

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