Ryan Runs a Store That Caters to Athletes

Multiple Choice

Ryan runs a store that caters to athletes. He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers. Ryan decides to focus his attention on that segment of the market that is interested in running. This selection of a specific market segment is known as ________.

A) social marketing
B) market targeting
C) product placement
D) market segmentation
E) product positioning