Multiple Choice
Peach, a cosmetic company, sells its products only through some independent representatives. To buy a Peach product, customers will have to contact a representative and place an order for the products they need. This information indicates that Peach:
A) uses a direct selling strategy.
B) relies on channel captains to sell its products.
C) employs category managers to sell its products.
D) uses truck jobbers to sell its products.
Correct Answer:

Verified
Correct Answer:
Verified
Q109: You're the CEO of a national chain
Q110: Which of the following best represents the
Q111: Deborah relies on direct selling to market
Q112: Channels designed to return goods to their
Q113: Define direct channel and direct selling. Describe
Q115: KitchenAid has established an electronic storefront so
Q116: You're the production manager for Logan Home
Q117: Describe the three important functions of intermediaries
Q118: The number of intermediaries through which a
Q119: Jesse would never have thought that his