You're Proud to Be a Marketer for Nike, One of the Leading

Multiple Choice

You're proud to be a marketer for Nike, one of the leading sporting goods and apparel manufacturers in the world. Your company's products are used by professional and amateur athletes alike. How would you explain your company's distribution channel strategy?

A) Market factors, especially the high demand for your company's products, enable Nike to bypass intermediaries and sell directly to consumers.
B) Organizational factors, namely the volume of sales and brand recognition enjoyed by your organization, mean that Nike can employ a dual distribution approach: Nike products can be sold directly to consumers through bricks-and-mortar stores and the company's own website, as well as through intermediaries selling in real and online environments.
C) Product factors, especially the fact that Nike products are non-perishable, allow Nike to employ a long distribution channel involving multiple intermediaries.
D) Competitive factors, such as Nike's ability to go head-to-head with other sporting goods and apparel manufacturers, enable your company to demand exclusivity agreements with its wholesaler.