For More Than a Century, the Chanel Brand Has Been

Multiple Choice

For more than a century, the Chanel brand has been synonymous with high fashion and exceptional quality. Women everywhere love your apparel, accessories, cosmetics, and fragrances. From your point of view, which factors have the greatest impact on the distribution channel strategy you've chosen?

A) Organizational factors, namely the volume of sales and brand recognition enjoyed by your organization, mean that Chanel can employ a dual distribution approach, selling directly and through intermediaries.
B) Market factors, especially the high demand for your company's products, enable Chanel to bypass intermediaries and sell directly to consumers.
C) Product factors, especially the diverse range of Chanel products, require your company to employ a long distribution channel involving multiple intermediaries.
D) Competitive factors, such as Chanel's ability to match any other fashion, accessory, and cosmetics brand, allow your organization to demand exclusivity agreements with its wholesaler.