Having Worked in a Large Law Firm for Quite a Few

Multiple Choice

Having worked in a large law firm for quite a few years, you've decided to start your own legal practice helping people write up their wills and plan for their estates. The success of your new business will depend largely on the connections you've made or can make in your hometown of Minneapolis and the nearby city of St. Paul. Which type of distribution channel will work best for your objectives, and why?

A) Your desire to build personal relationships with people in a concentrated geographic location means you will need to set up a short distribution channel without intermediaries.
B) Due to the concentrated geographic location of your potential customers, you will need to set up a short distribution channel with one or two intermediaries who can facilitate the exchange process.
C) You'd like to establish and maintain personal relationships with your clients in a business-to-business context, so you should set up a short distribution channel.
D) Because of the challenges involved in identifying potential customers for your new law firm, you will need to engage the services of several sales and marketing intermediaries who can assist you.