At Microsoft, You're Responsible for Marketing the World-Famous Microsoft Office

Multiple Choice

At Microsoft, you're responsible for marketing the world-famous Microsoft Office software products. You want to make sure you're using the best distribution channel strategy for reaching both business and home users. In evaluating Microsoft's needs, which factors do you believe have the biggest influence on your choice of the best distribution approach?

A) Product factors, especially the fact that there is no physical product to warehouse or deliver, suggest that you should market all of your products directly to your customers.
B) Organizational factors, particularly the vast resources that come from being one of the premier software developers in the world, enable you to market all of your products directly to your customers.
C) Product factors, especially the fact that you're marketing to both the B2B and B2C markets, suggest that distributing through intermediaries is the best means of reaching both types of customers.
D) Market factors, especially the fact that you're marketing to both the B2B and B2C markets, suggest that dual distribution is the best strategy.