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Lenovo Is Developing a New Tablet Computer That They Believe

Question 87

Multiple Choice

Lenovo is developing a new tablet computer that they believe will revolutionize mobile computing. Since the company believes there is little direct competition for this new product, they plan to set a high price in comparison to other computer models. Lenovo is using a _____ pricing strategy. ​


A) ​skimming
B) ​market-minus
C) ​penetration
D) ​competitive

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