Multiple Choice
A buyer at CVS Pharmacy has a fairly good sense of which seasonal products she wants to stock for the coming summer, but she'd like to quickly get a confirmation of her plans. She would most likely use ___ to get an immediate, inexpensive reading on these seasonal products.
A) a jury of executive opinion
B) test marketing
C) the Delphi Technique
D) a survey of buyer intentions
Correct Answer:
Verified
Correct Answer:
Verified
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