You Begin Every Work Day by Stopping by the Local

Multiple Choice

You begin every work day by stopping by the local premium coffee shop for a latte. They recognize you when you come in and just hand you your regular order. Recently, a number of events happened at the same time: you got a promotion with a higher salary; your regular coffee shop increased its prices; and a competitor moved into the same shopping center, offering lower prices. ​
Required:
During your vacation, you have the luxury of time to reflect on your workday pattern of coffee consumption. Looked at from a marketing perspective, which action could you choose to show that your demand is more elastic?

A) Spending some of your higher income after the promotion
B) Demonstrating that you are a loyal customer of your current coffee shop
C) Asking for a good-customer discount from your regular place
D) Discovering that you enjoy the taste of the competitor's coffee
E) Returning to the comfort of your established routine