You're the Marketing Director for a Software Development Start-Up

Multiple Choice

You're the marketing director for a software development start-up. Your company is only a week away from launching the most forward-thinking new software it has ever developed, and everyone is excited about the product's sales potential. Suddenly, the CEO says you've got to use the Delphi technique to make one more sales forecast before the launch. What do you say to change her mind?

A) You remind her that the Delphi technique is time-consuming and can't be completed in one week.
B) You describe how easily competitors could learn company secrets during this process.
C) You explain that the product is so revolutionary that there couldn't possibly be anyone out there who could provide valuable feedback.
D) You inform her that the Delphi technique is an antiquated approach that no one uses anymore.