Multiple Choice
Which of the following statements is true about the forecasting technique known as the "sales force composite"?
A) Because salespeople are concerned about how estimates will influence perceived performance, they typically inflate their estimates.
B) It is a time-consuming method because it involves so many members at all levels of an organization.
C) It is based on the belief that the organization's members who are closest to the marketplace will have the best insights into expected short-term sales.
D) It is only valuable when applied to a very small geographic region.
Correct Answer:

Verified
Correct Answer:
Verified
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