You're Involved in an Intense Debate with Your Co-Worker at the Pharmaceutical

Multiple Choice

You're involved in an intense debate with your co-worker at the pharmaceutical manufacturing firm where you both work. As the head of sales, he maintains that his salespeople are the best source of sales forecasting data. As the head of marketing, you feel that trend analysis is the best choice for forecasting sales. What is the best solution to this dilemma?

A) He's right. When you have a sales force with specialized knowledge of the marketplace, that's all you need.
B) You're right. When you have sales data going back several years on a product, that's all you need.
C) Neither of these techniques is appropriate for this situation. You should be using the Delphi technique.
D) Since both techniques have limitations, you should use both approaches and compare.