When You Launched ImagineIt Five Years Ago, You Knew Your

Multiple Choice

When you launched ImagineIt five years ago, you knew your revolutionary mini 3D printers would be wildly popular with home users, so a skimming pricing strategy was the obvious choice. Since then, a couple of competitors have entered the market, and supply has pretty much caught up with demand. Where do you go from here?

A) Add more bells and whistles to your printers so you can continue to justify the higher prices
B) Maintain your pricing strategy, which has been very successful
C) Switch to a penetration pricing strategy to undercut your competitors
D) Lower your prices to be competitive with others on the market