Which of the Following Statements Is True About the Forecasting

Multiple Choice

Which of the following statements is true about the forecasting technique known as the "survey of buyer intentions"?

A) It is the preferred technique for making long-term forecasts.
B) It is time-consuming because data can only be collected through personal interviews conducted face-to-face or over the phone.
C) It should only be used by organizations with huge quantities of customers so that results are based on a significant amount of data.
D) Results may be somewhat misleading in that buyer intentions do not necessarily translate into actual purchases.