Car Washes Are a Dime a Dozen, or Are They

Multiple Choice

Car washes are a dime a dozen, or are they? You and your competitors are all charging $20 for a basic car wash, but as you think about long-range planning, you'd like to attract more business to your Rainbow's End Car Wash. What should you do?

A) Offer a 20% off coupon for the next three months
B) Lower your prices, even though it will mean a significant loss in profits
C) Enhance your customer service by offering free drinks in a clean, inviting waiting room
D) Raise your prices to suggest an image of high-end luxury