Marcia's Company Is at the Commercialization Stage of New-Product Development

Multiple Choice

Marcia's company is at the commercialization stage of new-product development. Before company executives move forward with this stage, what advice can you give them?

A) Focus on the cannibalization of existing products.
B) Focus on the promotional mix rather than the distribution mix.
C) The marketing mix should be planned before the selection of the target market.
D) The launch date should coincide with a good economic situation to maximize sales.
E) Target only opinion leaders because they are the ones who will spend the most money on the product.