Some Consumers Are Hesitant to Try New Products

Multiple Choice

Some consumers are hesitant to try new products. In general, they are risk averse, so they only buy new technology after it has been well established, and often after facing peer pressure from others. These consumers tend to be older as well. These customers would tend to fall into the ______ category of the diffusion process.

A) late majority
B) innovator
C) early majority
D) early adopter