You Have Been Assigned the Overwhelming Task of Managing All

Multiple Choice

You have been assigned the overwhelming task of managing all your firm's products in the decline stage. Which of the following steps are you least likely to take?

A) Develop strategies to increase how frequently the product is used
B) Develop strategies to identify a new target market and/or new customers
C) Develop an aggressive, resource-intensive marketing mix for products in the decline stage
D) Develop rebranding strategies and identify new ways to make the products more appealing
E) Develop a social media campaign that will excite current customers and induce them to buy more of these products