Multiple Choice
Mackenzie just completed her master's degree and is willing to take risks on new technologies. In fact, Mackenzie is one of the very first consumers to buy new technology and is not worried about what others think. Mackenzie is in the _________ category of the diffusion process.
A) innovator
B) early adopter
C) early majority
D) laggard
Correct Answer:
Verified
Correct Answer:
Verified
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