The Cost of Installations for Business Services Is Generally High

Multiple Choice

The cost of installations for business services is generally high because they tend to be part of a company's capital investment strategy. Which of the following statements is true of installations?

A) Installations require a very long distribution channel.
B) Installations are the least significant business products.
C) The quality of the product is less of an issue for company executives.
D) Companies promote the sale of installations via extensive advertising campaigns.
E) Company executives spend a lot of time planning before they purchase installations.