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    Contemporary Marketing Study Set 3
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    Exam 11: Product and Branding Concepts
  5. Question
    The Term _____ Is Used by Marketers to Refer to the Visual
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The Term _____ Is Used by Marketers to Refer to the Visual

Question 42

Question 42

Multiple Choice

The term _____ is used by marketers to refer to the visual components that contribute to the overall look of a brand.


A) water mark
B) brand token
C) service mark
D) trade dress

Correct Answer:

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