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    Contemporary Marketing Study Set 3
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    Exam 11: Product and Branding Concepts
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    Brand Insistence, the Ultimate Stage in Brand Loyalty, Leads Consumers
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Brand Insistence, the Ultimate Stage in Brand Loyalty, Leads Consumers

Question 79

Question 79

True/False

Brand insistence, the ultimate stage in brand loyalty, leads consumers to refuse alternatives and to search extensively for the desired merchandise.

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