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    Contemporary Marketing Study Set 3
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    Exam 11: Product and Branding Concepts
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    The "Brand Relevance" Dimension of the Brand Personality Refers to a Brand's
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The "Brand Relevance" Dimension of the Brand Personality Refers to a Brand's

Question 74

Question 74

True/False

The "brand relevance" dimension of the brand personality refers to a brand's ability to stand apart from its competitors.

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