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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 11: Product and Branding Concepts
  5. Question
    Brand Names Should Contain Words or Phrases in General Use
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Brand Names Should Contain Words or Phrases in General Use

Question 6

Question 6

True/False

Brand names should contain words or phrases in general use, so that it is easier for the consumers to pronounce, recognize, and remember the brand names.

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