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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 11: Product and Branding Concepts
  5. Question
    Based on the Young & Rubicam's BrandAsset Valuator Model, _____
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Based on the Young & Rubicam's BrandAsset Valuator Model, _____

Question 3

Question 3

Multiple Choice

Based on the Young & Rubicam's BrandAsset Valuator model, _____ is a dimension of brand personality that refers to a brand's ability to stand apart from competitors.


A) knowledge
B) differentiation
C) relevance
D) competence

Correct Answer:

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