Multiple Choice
The Kirkland brand is owned by Costco, and the products can only be purchased at Costco stores. Costco contracts with manufacturers to produce and package products under the Kirkland name. Kirkland can be regarded as a(n) :
A) family brand.
B) individual brand.
C) generic brand.
D) private brand.
Correct Answer:
Verified
Correct Answer:
Verified
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