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​The Brand of Petroleum Marketed by BP Took a Hit

Question 15

Multiple Choice

​The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill. On which dimension of brand personality was BP primarily affected?


A) ​Relevance
B) ​Esteem
C) ​Popularity
D) ​Knowledge
E) ​Competitiveness

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