According to the Young & Rubicam's BrandAsset Valuator Model, Brand

Multiple Choice

According to the Young & Rubicam's BrandAsset Valuator model, brand relevance is a dimension of brand personality that refers to:

A) the extent of consumer awareness of a brand and understanding of what kind of product it stands for.
B) the real and perceived appropriateness of a brand to a big consumer segment.
C) the way in which brand equity is assigned to the brand by evaluating institutions.
D) a brand's ability to stand apart from competitors.