Multiple Choice
A characteristic of a good brand name is that it should:
A) avoid giving buyers the correct connotation of the product's image.
B) be easy to recognize and remember.
C) always be an acronym.
D) be difficult to pronounce.
Correct Answer:
Verified
Correct Answer:
Verified
Q144: Which of the following comes closest to
Q145: Ryan, a successful entrepreneur, is planning to
Q146: Bubbles, a major player in the beverage
Q147: According to the Young & Rubicam's BrandAsset
Q148: Using the consumer products classification system, which
Q150: Marketers' emphasis on targeting smaller market segments
Q151: The strategy of developing individual offerings to
Q152: Natural resources, farm produce, and lumber constitute
Q153: A brand mark is defined as a
Q154: The marketing mix is the blending of