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​A Key Element in the Success of Google Is That

Question 69

Multiple Choice

​A key element in the success of Google is that the company's search engine is perceived as appropriate to people all over the globe. An enormous number of consumers feel a need for Google's benefits. Based on this information, which dimension of brand personality is best illustrated by Google?


A) ​Differentiation
B) ​Esteem
C) ​Knowledge
D) ​Relevance
E) ​Commitment

Correct Answer:

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