Sales of Your Frozen Yogurt Are Down, So You've Started

Multiple Choice

Sales of your frozen yogurt are down, so you've started a research project aimed at answering the question, "How can we improve the effectiveness of our advertising?" You've also conducted informal interviews with customers, suppliers, and retailers. Which steps in the research process have not yet been tackled?

A) Conduct exploratory research
B) Define the problem
C) Formulate a hypothesis
D) Create a research design